The Detroit Lions unveiled Dan Campbell as their new coach three years ago at a press conference that was, to put it mildly, extreme. Rather of giving them another dose of coach talk, he spoke spontaneously when asked what the football world might expect to see in his Lions and what his coaching style would be. He responded that people were tired “of the same old “sh*t.”
“I really wanted this job.” since I thought I was familiar with this community. Here, I played,” Campbell said. He continued by saying that this team would adopt the identity of the city of Detroit in terms of culture or team identity. “This city was not functioning. It’s
discovered a means to triumph over hardship,” Campbell went on. “You’re going to get kicked in the teeth by this team. and we’re going to bite off your kneecap when you knock us down in order to get back up. and we’re about to stand up. and we’re going to stand up and bite off the other kneecap if you knock us down again.
The video was both thought-provoking and sensational. After that, jokes about the Detroit Lions biting their kneecaps went viral. Some of them were funny, but the majority were sceptical and believed that the coach, who actually resembles 10,000 autoworkers in Detroit but is a little bigger, was just another reason to make the team look bad.
By the way, having only won two playoff games since 1957 and not winning a single one in 32 years, Detroit’s supporters understand what it’s like to support an absurd team. Though Campbell might have lost the press conference, he easily won the locker room and proved to be the kind of leader that both Detroit and the Detroit Lions needed—someone who bled blue and silver.