The Indy Pass went on sale to the general public on Friday, and for Colorado residents, it now offers a new perk that skiers will love.The Pass offers two-day access to Powderhorn Mountain Resort in Mesa County beginning in the 2024-2025 season, when the Indy Pass is now available at five Colorado ski areas.
The addition of Powderhorn marks a growing sector of Indy Pass; the independent ski area pass has been aggressively registering Colorado ski areas since adding its first Colorado ski area, Sunlight Mountain to Glenwood Springs, in 2022.However, despite the addition of new ski areas, the pass has not increased in price during that time. . rivals Epic and IKON, which have grown significantly over the past two years.
during the season.In preparation for the 2022-2023 season, when the Indy Pass announced its first Colorado ski area, the Epic Pass hit the market for $841.
The Ikon Pass was on sale for $1,079. Today it costs 2024-2025. 2024 Epic Pass at $982, its highest issue price, while the 2024-25 Annual IKON Pass is $1,249.Meanwhile, the Indy Pass, which costs $350 for adults ($279 for membership renewal), will not change. . that price point during that time.”We refuse to make arbitrary and nefarious pricing decisions,” Indy Pass owner Erik Mogensen of Entabeni Systems told Vail Daily on Friday. “Indy Pass is very proud that the fare has remained the same for the last three years.”Indy Pass is now located in Grand County after transferring ownership to Entaben in 2023.”
We are proud to be based. in Colorado and provide access to independent resorts across the state where the ski experience is low-key, welcoming and real,” Mogensen said. “With the Indy Pass offering affordable access to Echo Mountain, Granby Ranch, Howelsen Mountain, Sunlight Mountain Resort and now Powderhorn Mountain Resort, we’re seeing many Coloradans opt to forego the Mega Pass from the chaos and purchase an Indy Pass.”
Powderhorn Mountain Resort was one of seven new ski resorts to join Indy Pass on Friday. By joining Indy Pass, Mogensen said, Powderhorn sheds its tie to Ski Cooper’s reciprocal season pass, which did not offer a revenue-sharing arrangement to its resort partners.\ nMogensen said the Indy Pass’s revenue capabilities set it apart. of other small ski area tickets.
With the Indy Pass, you can access more than 200 ski resorts in the United States, Canada, Europe and Japan for two days, as well as the so-called. an additional option ($269) for those who already have a season ticket. at one of its partner ski resorts.
The Indy Pass add-on works similarly to a reciprocal pass like Ski Cooper’s Pass or Powder Alliance, offering three free days at partner resorts. But unlike reciprocal passes, Indy Pass reimburses 85% of its revenue to its partner ski resorts based on redemptions. Indy Pass can track these redemptions thanks to software managed by Entabeni Systems. was a technology company that focused primarily on ski areas before acquiring Indy Pass.Idaho’s Brundage Mountain, like Powderhorn, participated in the reciprocal pass program before joining Indy Pass.Brundage CEO Ken Sasstaja said that he has a problem. the reciprocal passport program could not track the number of visitors.”You get those visitors who come and hopefully buy a beer and a hamburger,” he said.
“But you can’t track it.”A rider said he had an idea to do a revenue sharing program with another resort, but it didn’t work out.”We tried to put something together. , but the resorts could… together we didn’t have enough bandwidth or power to actually make it work,” he said.
When original Indy Pass founder Doug Fish launched his new idea, he knew the back-end software was key. to make it work.”The person behind Indy Pass technology makes it work so beautifully because it’s easy for consumers and easy to trust. It’s managed and that’s a credit to Entaben,” Fish said. ..
