Summary Sodexo Live!
has achieved a “European first” by introducing a permanent self-service EBar Beerwall installation to a UK stadium.
Fans at Millwall’s match against Blackburn Rovers were the first to try out the new Ebar Beerwall, offering fans fresh pints straight from the tap.
EBar’s fully automated ordering, payment and pouring method delivers two pints in 30 seconds.
Sodexo Live!
has been a club partner at The Den in south London since 2012, which provides retail catering.
Rebecca Kane Burton, CEO of Sodexo Live!
UK and Ireland, said: “Sodexo Live!
is a world leader in the lifestyle industry, and for good reason.
We serve tens of thousands of customers each week and are always looking at pioneering ways to do things differently to benefit our guests and our venue partners.
The launch of these fixed EBar Beerwalls is just the start of a range of innovative initiatives we plan to trial and roll out over the coming months.”
